Shortly after Netflix implemented account-sharing restrictions in the United States안전놀이터, reports emerged that the number of new subscribers skyrocketed.
According to streaming industry analysis company Antenna on the 9th (local time), the number of new subscribers per day for four days since the 23rd of last month, when Netflix announced its policy to ban account sharing, recorded the highest ever in four and a half years when the data was analyzed.
The average daily number of subscribers for the four days (24th to 27th of last month) was 73,000, a 102% increase from the daily average for the previous 60 days. The number of new subscribers doubled due to the crackdown on account sharing. In particular, it is said that the number of subscribers on the 26th and 27th of last month, which was a weekend, reached nearly 100,000 each.
This is a larger increase than when the number of streaming viewers increased due to the lockdown policy to restrict going out due to the spread of Corona 19 in the United States in March and April 2020, the antenna explained.
As account sharing became impossible, it was expected that not a few people would stop subscribing altogether, but it was analyzed that the ratio of cancellations to new subscriptions after the 23rd of last month only increased by 25.6% compared to the previous 60 days.
On the 23rd of last month, Netflix notified subscribers in the United States that it would limit account sharing with other household members so that its subscription account could only be used within one household. If you want to add a person who is not a member of your household, you will have to pay more than $7.99 (about 10,000 won) per month.