YouTube adds non-skippable 30-second commercials to its TV app.
According to foreign media such as TechCrunch on the 18th (local time), YouTube announced at an event recently held in New York that 토스카지노it would introduce non-skippable 30-second ads to ‘YouTube Select’, a reservation-based TV advertisement service. The YouTube TV app is used to watch on a smart TV .
YouTube claimed that this would attract more advertisers and attract more fans. YouTube’s move seems to be due to the increase in YouTube viewership through TV . YouTube believes that users watching on TV at home are more likely to be receptive to 30-second ads. YouTube claimed that since
70% of its “YouTube Select” impressions come from TV , the goal would be easier to achieve with longer 30-second ads. Instead of playing two 15-second ads in a row, YouTube explained that it plays a single 30-second ad.
YouTube plans to introduce this changed advertising service first in the United States and expand it to the rest of the world by the end of this year.
Neil Mohan, YouTube CEO (CEO), said, “Viewers want to”Especially young people watch YouTube without distinguishing between types of content such as movies and football,” he said.